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  • Nivea continues to ignore homophobic controversy despite mounting public outcry
  • July 9, 2019

Nivea continues to ignore homophobic controversy despite mounting public outcry

It’s been over two weeks since it was first reported that Nivea had been dropped by its long-time ad agency following accusations of homophobia and the firestorm surrounding the global skincare brand is only growing hotter.

Quick recap: According to Ad Ageit all started when the brand rejected an image the ad agency pitched depicting two men’s hands touching.

In a call with agency creatives, a rep from Nivea allegedly said, “We don’t do gay at Nivea,” unaware that one of the people on the call was gay.

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In response, the ad agency announced it was terminating its account with the skincare company at the end of 2019, when its contract expires.

Shortly after the story broke, Nivea rushed out a statement saying “we don’t comment on unsubstantiated speculations” and touting its commitment to tolerance and diversity:

We are an international company with more than 20,000 employees with very different genders, ethnicities, orientations, backgrounds and personalities worldwide. Through our products, we touch millions of consumers around the globe every day. We know and cherish  that individuality and diversity in all regards brings inspiration and creativity to our society and to us as a company.

But the statement did nothing to mitigate the severity of the matter. Soon, the brand was at the center of a full-fledged PR nightmare, where it still remains almost three weeks later.

Despite a huge public outcry and calls for boycotts, the company hasn’t issued any further comment about the controversy.

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Not only that, but @NIVEAUSA hasn’t updated its Twitter page since June 16, shortly before the scandal broke, with a tweet about it’s creme moisture body wash.

It’s almost as though Nivea execs are hoping that if they just ignore this long enough maybe it’ll go away.

Unfortunately for them, it doesn’t look like that’s gonna happen.

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People have been furiously tweeting pictures and videos of themselves discarding their Nivea products into trash bins.

They’ve also taken to Instagram to voice their disdain for the brand:

View this post on Instagram

#byebyenivea #niveadontdogay #nivea

A post shared by Michael Colvin (@michaelmcolvin) on Jul 3, 2019 at 1:41am PDT

View this post on Instagram

#wedontdogay #idontdonivea

A post shared by Pierre Selim (@pierreselim) on Jul 6, 2019 at 10:25am PDT

Even George Takei has joined the chorus, encouraging his 3 million followers last week to boycott the brand:

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“Nivea was shown an ad proposal from their agency that had two men touching hands. Their response? ‘We don’t do gay at Nivea.’ Well, sorry, but from here forward, we gays and our friends don’t do Nivea.”

Takei’s tweet has received nearly 21K likes and 5K retweets.

This is definitely going to require more than just a general statement about “unsubstantiated speculations.”

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Your move, Nivea.

Related: Gays kick off “LGBTQ Wrath Month” by boycotting Nivea amid allegations of homophobia

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