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  • Pro golfer Scott Piercy’s homophobia cost him $2 million and heavy dose of public humiliation
  • March 17, 2020

Pro golfer Scott Piercy’s homophobia cost him $2 million and heavy dose of public humiliation

Pro golfer Scott Piercy has been bleeding sponsors ever since he published a homophobic meme mocking Pete Buttigieg. Now, it’s being reported his actions have cost him a not-so-small fortune and will likely continue costing him even more in the future.

It all started earlier this month when the 41-year-old shared a meme featuring alt-right icon Pepe the Frog and a picture of Buttigieg along with the caption, “Peter pulls out early from behind.”

A backlash ensued, and Piercy, who has played professional golf with the PGA since 2008, issued a hasty non-apology, saying: “Whenever I post my intent is NEVER to offend. I want to apologize if any of my recents [sic] story posts have been offensive. I will do better!”

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But that didn’t stop several of his biggest sponsors from immediately cutting ties with the four-time PGA Tour winner.

Titleist, FootJoy, and Scandinavian fashion brand J.Lindeberg all terminated their endorsement deals with Piercy. Meanwhile, the PGA Tour also issued a statement condemning his actions.

“We were made aware of Scott’s post and are disappointed in the lack of judgment used,” the organization said in a statement.

Now, it’s being reported Piercy lost a whopping $2 million in earnings because of the meme.

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To add insult to all that injury, during the the first round of The 2020 Players Championship, he appeared on the course wearing a blank shirt that was completely logo-less.

Golf.com reports: “Now, he’s looking the part of a man who’s been through the public ringer. Piercy played his practice round at the Players Wednesday in unusual garb for a PGA Tour golfer: brand-less.”

To make matters even more disappointing for Piercy, after the first round of the Players Championship, the PGA Tour announced the championship was being canceled because of coronavirus.

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The moral of the story?

Don’t post homophobic memes.

Related: Pro golfer Scott Piercy bleeding sponsors after taking homophobic swing at Pete Buttigieg

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