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In the Air Tonight…Academics Rediscover The ‘Phil Collins Effect’; Attempt to Apply to Tech, Politics…

in the air tonight
The Conversation

in the air tonight

In August 2020, a YouTube video featuring Tim and Fred Williams, 21-year old twins from Gary, Indiana, went viral. In it, the two young men were listening to Phil Collins’ 1981 hit song In The Air Tonight for the first time, commenting as they went along. They listen intently for the first few minutes, their heads bobbing along. Then Collins’ drum fill with the famous gated-reverb starts and they are astonished. “I ain’t never seen anyone drop a beat three minutes into a song,” Fred explains. When the song concludes, Fred cries: “You killed it Phil!”

The video was viewed millions of times and shared widely on social media. In the Air Tonight immediately went to number one on US college radio stations. The Guardian and The New York Times covered the video, praising not only Collins’ iconic song but celebrating his solo career as a whole. This was a marked departure from only a few years earlier, when his solo work was dismissed by critics as cultural junk left over from an unloved earlier era.

So what has changed to make Collins cool and relevant again?

To answer this question, we examined the trajectory of Collins’ solo career from 1981-2020, identifying changes in the tone and critical appraisal of Collins. There was admiration at first (1981-1991), which turned into derision (1992-2009), followed by rediscovery and an unironic sense of cool (2010-present). We analysed each phase by drawing on work in the field of cultural studies that examines how cultural producers or products become considered truly great.

The highs and lows

Following the ups and downs of Collins’ long career in music enabled us to identify a N-shaped curve of artistic trajectory, which we labelled the “Phil Collins Effect”.

The effect describes how changes in the way fans, critics and peers view an artist and interact with their work can affect the artist’s critical and commercial status. The Phil Collins Effect suggests popular artists go through a period of critical and commercial success and peer recognition, which we label “consecration”. This can be followed by a period of commercial and critical decline and rejection by new groups of peers seeking to define themselves apart from commercial success stories of the previous era such as Collins, which we label “deconsecration”. Revival, or “reconsecration” involves reappraisal and rediscovery, both by critics and often a new generation of fans and artistic peers.

In the case of Collins, the period of 1981 to 1991 was his critical and commercial golden age. Hard as it may be for some to believe, Collins’ arrival as a solo artist in 1981 with the album Face Value was celebrated by critics who not only credited him as a brilliant writer of pop songs, but lauded his material as more innovative than his band Genesis, who were by this stage viewed as prog-rock dinosaurs out of sync with the new decade.

His status was recognised with numerous awards, including six Brit Awards and seven Grammys. At this time, collaborations with Collins were highly sought after as they were sure to achieve commercial success, such as Easy Lover with Earth Wind and Fire’s Philip Bailey. However, it would be the reasons for Collins’ success in the 1980s, which caused critics, fans and peers to turn against him in the 1990s and 2000s.

Along with tabloid-led schadenfreude over his failing marriage, Collins was chosen by Bret Easton Ellis as representative of the worst excesses and blandness of commercial rock in the 1980s in his controversial novel American Psycho (where the titular character Patrick Bateman begins a killing spree with a long monologue about the merits of Collins as an artist).

In 2003, Collins’ status was subject to further ridicule when the animated series Southpark featured him as a bitter, washed up star, whose music required taking large quantities of the ADHD drug Ritalin to appreciate.

Take a look at Phil now

While this was all going on, however, a critical appraisal also started to occur. A new generation of fans discovered his music in the 2000s, without the 1980s baggage. A new cohort of artists, ranging from indie darlings such as The 1975 to rap artists such as Kanye West openly expressed their appreciation for Collins’ genius.

As critics began to reevaluate the period between 1978 and 1982, the dark, moody hit In the Air Tonight was compared to the likes of Ultravox’s Vienna and Japan’s Ghosts as a risky, inventive example of experimental pop. Midway through the second decade of the 21st century, Collins’ reconsecration was complete, with him being labelled by one critic as “the godfather of popular culture”.

Other figures have experienced their own Phil Collins Effect. The late Apple CEO Steve Jobs certainly experienced a similar N-shaped trajectory in his commercial career, being feted as a Silicon Valley pioneer before being viewed as a deluded dreamer after being ousted as Apple’s CEO. His return, coupled as it was by a series of hit products (such as the iMac, iPod and iPhone), led to a re-evaluation of his beliefs about innovation and technology, in which every historic misstep was regarded as a critical experiment by a visionary always ahead of his time.

Likewise, the Trump presidency seems to have led to a shift in fortunes for the former US president George “Dubya” Bush, suggesting that reconsecration may not be far away.

Andre Spicer, Professor of Organisational Behaviour, Cass Business School, City, University of London; Michael Beverland, Professor of Brand Management, University of Sussex, and Pinar Cankurtaran, Assistant professor, Delft University of Technology

This article is republished from The Conversation under a Creative Commons license. Read the original article.

In the Air Tonight previously on Towleroad

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Gay people victim of concerning spate of ‘barbaric’ attacks in Barcelona over a single weekend

Five gay people were the victims of “barbaric” attacks in a single weekend in Barcelona, Spain, fuelling concern among officials and activists. The Observatory Against Homophobia (OAH) said Sunday (30 May) on social media that five gay men had been injured in three separate attacks. In the most serious of the…

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Your Employer May Require A Covid Vaccine Card to Work, Federal Equal Employment Commission Said Friday

covid vaccine card

 
Published by
Reuters
 

(Reuters) – U.S. companies can mandate that employees in a workplace must be vaccinated against COVID-19, the Equal Employment Opportunity Commission (EEOC) said on Friday.

The EEOC, in a statement posted on its website explaining its updated guidance, said employees can be required to be vaccinated as long as employers comply with the reasonable accommodation provisions of the Americans with Disabilities Act and other laws.

In addition, employers may offer incentives to workers to be vaccinated, as long as they are not coercive, it said.

The vast majority of employers have been reluctant to require workers to be vaccinated. A survey by management-side law firm Fisher Phillips earlier this year found that only 9% of the more than 700 employers surveyed said they were considering mandating vaccines.

(Reporting by Sahil Shaw in Bengaluru; Editing by Leslie Adler)

nor.pageviewURL = “https://log.nordot.jp/pageview”;nor.setPageData(opttype: “unknown”,pagetype: “detail”,conttype: “post”,uiid: “e_LCjfgWvHZ7”,postid: “771191461571198976”,contdata: title: “U.S. agency says employers can mandate COVID-19 vaccination”,numimg: 1,cvrimg: 0,pubdate: “1622252597”,chlang: “en-US”,chunitid: “721958051058909184”,cuunitid: “644607769890374753”);nor.pageview();

Covid Vaccine Card previously on Towleroad

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Leslie Jordan Makes Grand Ole Opry Debut in Electric Blue and Fringe

Leslie Jordan

Jordan’s performance of songs off his gospel album at the storied country music hall is now available to watch. 

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Gay circuit party founder Jeffrey Sanker dies after long battle with liver cancer

Jeffrey Sanker, the founder of White Party Entertainment Inc, died on Friday (28 May) after a long battle with liver cancer. The Los Angeles Blade reported Sanker, 65, passed away at Cedars-Sinai Hospital in Los Angeles, California. The news outlet reported that members of Sanker’s family were in attendance. Sanker…

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How to Have Gay Sex for the First Time: A Workshop with Luna Matatas

Two women wearing underwear embrace sleepily underneath the covers in bed.

From owning your erotic imagination to navigating your anatomy and someone else’s, here’s your intro to having gay sex for the first time.

The post How to Have Gay Sex for the First Time: A Workshop with Luna Matatas appeared first on Autostraddle.

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How to Have Gay Sex for the First Time: A Workshop with Luna Matatas

Two women wearing underwear embrace sleepily underneath the covers in bed.

From owning your erotic imagination to navigating your anatomy and someone else’s, here’s your intro to having gay sex for the first time.

The post How to Have Gay Sex for the First Time: A Workshop with Luna Matatas appeared first on Autostraddle.

Read More

The science behind homophobia, the gayest place on earth, & tea time with Anne Heche

What to do with your three day weekend? Snuggle up with the fabulousness of Halston, and get lost with the latest from Gay TikTok:

Blues Clues got ready for Pride.

@joshhelfgottOMG💖💜💙 Follow for Gay News🏳️‍🌈 #lgbt #learnontiktok #tiktokpartner

♬ Bird (Instrumental) – BLVKSHP

Rylee Locker got her life.

AdBridg.cmd.push(function() AdBridg.display(“div-gpt-ad-inarticle1”); );
@bestofvogueTALK ABOUT HAIR CONTROL😍 @ryleeprodigy @ The Emerald City Kiki Ball 2021💃🏽 #voguing #vogue #voguedance #ballroom #ballroomscene

♬ original sound – Best of Vogue™

The Old Gays named the gayest place in the world.

@oldgaysWhere’s the gayest place in the world? #oldgays #disney #disneyland #palmsprings #orangecounty #boys #teeth #lgbtq #fyp

♬ original sound – The Old Gays

Dr. Wendy Walsh explained the science behind homophobia.

@drwendywalshAnswer to @alexander__raul Homophobia is often an inside hate. #drwendywalsh #psychology #humanmating

♬ original sound – Dr. Wendy Walsh

The What’s Poppin Show caught up with a gay cowboy wrangler.

@whatspoppinshowE90: Michael is back and better than ever! #comedy #funny #nyc #wsp #viralposts #improv #SipIntoSummer

♬ original sound – What’s Poppin with Davis!

Danielle4change denounced Chick-fil-A.

AdBridg.cmd.push(function() AdBridg.display(“div-gpt-ad-inarticle2”); );
@danielle4change##fyp ##trans❤_🏳⚧ ##ConjuringHorror ##lgtbq🏳️‍🌈 ##BLM ##stitch

♬ original sound – Danielle

Anne Heche exposed her on-screen kiss with Vince Vaughn.

@annehecheofficalNow you know the truth… #vincevaughn #returntoparadise #moviebts #FriendsReunion lovescenes

♬ Elevator Music – Bohoman

Jon Intriago got ready for work.

@jonintriago#ColorCustomizer Happy Flight Attendant Appreciation Day! If you’re flying today, be extra nice to your crew ☺✈💙 #fypシ #foryou #flightattendant

♬ SZAS VERSE KISS ME MORE – ✨ SZA FANPAGE ✨

The San Francisco Gay Men’s Chorus finally got back together.

AdBridg.cmd.push(function() AdBridg.display(“div-gpt-ad-inarticle3”); );
@sfgaymenschorusThe San Francisco Gay Men’s Chorus sings together again for the first time in over a year on Harvey Milk Day. #harveymilk #lgbtq #music #gay #singing

♬ Irish Blessing by SFGMC – San Francisco Gay Men’s Chorus

And Blue Franklin came out to his family… again.

@blu3franklin🤷🏼‍♂️

♬ Bossa Nova – Scott Kuehn

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The science behind homophobia, the gayest place on earth, & tea time with Anne Heche

What to do with your three day weekend? Snuggle up with the fabulousness of Halston, and get lost with the latest from Gay TikTok:

Blues Clues got ready for Pride.

@joshhelfgottOMG💖💜💙 Follow for Gay News🏳️‍🌈 #lgbt #learnontiktok #tiktokpartner

♬ Bird (Instrumental) – BLVKSHP

Rylee Locker got her life.

AdBridg.cmd.push(function() AdBridg.display(“div-gpt-ad-inarticle1”); );
@bestofvogueTALK ABOUT HAIR CONTROL😍 @ryleeprodigy @ The Emerald City Kiki Ball 2021💃🏽 #voguing #vogue #voguedance #ballroom #ballroomscene

♬ original sound – Best of Vogue™

The Old Gays named the gayest place in the world.

@oldgaysWhere’s the gayest place in the world? #oldgays #disney #disneyland #palmsprings #orangecounty #boys #teeth #lgbtq #fyp

♬ original sound – The Old Gays

Dr. Wendy Walsh explained the science behind homophobia.

@drwendywalshAnswer to @alexander__raul Homophobia is often an inside hate. #drwendywalsh #psychology #humanmating

♬ original sound – Dr. Wendy Walsh

The What’s Poppin Show caught up with a gay cowboy wrangler.

@whatspoppinshowE90: Michael is back and better than ever! #comedy #funny #nyc #wsp #viralposts #improv #SipIntoSummer

♬ original sound – What’s Poppin with Davis!

Danielle4change denounced Chick-fil-A.

AdBridg.cmd.push(function() AdBridg.display(“div-gpt-ad-inarticle2”); );
@danielle4change##fyp ##trans❤_🏳⚧ ##ConjuringHorror ##lgtbq🏳️‍🌈 ##BLM ##stitch

♬ original sound – Danielle

Anne Heche exposed her on-screen kiss with Vince Vaughn.

@annehecheofficalNow you know the truth… #vincevaughn #returntoparadise #moviebts #FriendsReunion lovescenes

♬ Elevator Music – Bohoman

Jon Intriago got ready for work.

@jonintriago#ColorCustomizer Happy Flight Attendant Appreciation Day! If you’re flying today, be extra nice to your crew ☺✈💙 #fypシ #foryou #flightattendant

♬ SZAS VERSE KISS ME MORE – ✨ SZA FANPAGE ✨

The San Francisco Gay Men’s Chorus finally got back together.

AdBridg.cmd.push(function() AdBridg.display(“div-gpt-ad-inarticle3”); );
@sfgaymenschorusThe San Francisco Gay Men’s Chorus sings together again for the first time in over a year on Harvey Milk Day. #harveymilk #lgbtq #music #gay #singing

♬ Irish Blessing by SFGMC – San Francisco Gay Men’s Chorus

And Blue Franklin came out to his family… again.

@blu3franklin🤷🏼‍♂️

♬ Bossa Nova – Scott Kuehn

Read More

NSFW Lesbosexy Sunday Is Hedonistic AF

The collective summer horniness is for dating as well as orgies — but here’s how to go swinging, just in case. (Spoiler alert: it’s not on Twitter.)

The post NSFW Lesbosexy Sunday Is Hedonistic AF appeared first on Autostraddle.

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